Resolve Pricing Challenges For Sustainability: Kaseke Urges Tourism Industry

Chief executive officer of the Zimbabwe Tourism Authority (ZTA), Karikoga Kaseke has bemoaned the steep icrease in prices made by tourism sector players. Kaseke feels the move risks driving customers away. The tourism industry has continued to perform relatively well in a tough economic environment. He expressed optimism that there will be stability within the tourism sector after meeting some of the players. Kaseke said

It was a very successful and very fruitful meeting and we discussed everything. It was no-holds-barred and everybody was very clear on the issues discussed… I am very happy that they (operators) will rein each other and in particular the Tourism Business Council will make sure that they don’t put charges that are ridiculous especially when we are talking about foreign international tourists, it’s bad… That was now basically chasing away tourists and I would like to think we have intervened at the right time. I am certain that it (pricing challenges) will be resolved by the end of this week.

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