Farai London is a fashion brand officially launched in July 2020.
Farai London is named after Msengi's grandmother Farai Angeline Tapedza who taught her how to sew.
In its first and only month in business, Farai London's signature dress, dubbed the Gaia, was worn by Kylie Jenner and it went viral after she captured it for Instagram. Mary-Ann Msengi she launched Farai London with the goal of redefining womenswear. Farai London features bold prints to unique silhouettes.
In May 2021, Farai London launched their brand in Selfridges stores across the UK and the online shopping website Revolve.
Farai London is owned by Mary-Ann Msengi.
The dress comes in three different colours: Black, Canary yellow with blue detailing, and Multicolor (as worn by Kylie, including bright yellows, blues, and green).
In September 2021, Farai London won the Zimbabwe Achievers Awards 2021 for Outstanding Achievement in Fashion.
- This Last Month Left Us Aghast, 2 Broke Twimbos, Published: August 31, 2020, Retrieved: September 16, 2021
- ASIA MILIA WARE, Farai London, the Brand Behind Kylie Jenner’s Viral Dress, Wants to Redefine Womenswear, Teen Vogue, Published: August 25, 2020, Retrieved: September 16, 2021
- https://www.zimwomensociety.com/home/zws-fashion-farai-london, ZIM WOMEN SOCIETY, Published: June 18, 2021, Retrieved: September 16, 2021
- Zimbabwe Achievers Awards 2021 Winners, Pindula News, Published: September 14, 2021, Retrieved: September 16, 2021