Farai London

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Farai London is a fashion brand officially launched in July 2020.

History

Farai London is named after Msengi's grandmother Farai Angeline Tapedza who taught her how to sew.[1]


In its first and only month in business, Farai London's signature dress, dubbed the Gaia, was worn by Kylie Jenner and it went viral after she captured it for Instagram. Mary-Ann Msengi she launched Farai London with the goal of redefining womenswear. Farai London features bold prints to unique silhouettes.[2]

In May 2021, Farai London launched their brand in Selfridges stores across the UK and the online shopping website Revolve.[3]

Owner

Farai London is owned by Mary-Ann Msengi.

Designs

Gaia

The dress comes in three different colours: Black, Canary yellow with blue detailing, and Multicolor (as worn by Kylie, including bright yellows, blues, and green).[2]

Awards

In September 2021, Farai London won the Zimbabwe Achievers Awards 2021 for Outstanding Achievement in Fashion.[4]

References

  1. This Last Month Left Us Aghast, 2 Broke Twimbos, Published: August 31, 2020, Retrieved: September 16, 2021
  2. 2.0 2.1 ASIA MILIA WARE, Farai London, the Brand Behind Kylie Jenner’s Viral Dress, Wants to Redefine Womenswear, Teen Vogue, Published: August 25, 2020, Retrieved: September 16, 2021
  3. https://www.zimwomensociety.com/home/zws-fashion-farai-london, ZIM WOMEN SOCIETY, Published: June 18, 2021, Retrieved: September 16, 2021
  4. Zimbabwe Achievers Awards 2021 Winners, Pindula News, Published: September 14, 2021, Retrieved: September 16, 2021