The Zimbabwe Tourism Authority (ZTA) has appointed Winnie Muchanyuka as its substantive chief executive officer.
Muchanyuka takes over from Givemore Chidzidzi who has been acting in that capacity since last year when Karikoga Kaseke resigned due to ill health.
Environment, Climate, Tourism, and Hospitality Industry Minister Mangaliso Ndhlovu said Muchanyuka’s appointment is a step in the right direction. Said Ndhlovu:
The appointment of Winnie Muchanyuka to the ZTA as CEO is apt in that she is not a stranger to the tourism industry.
The industry awaited such an appointment with comfort. There are high hopes for tourism amid clear signs of recovery in the sector.
Statistically, the first quarter of 2022 has been quite promising and there is a need to maintain that trajectory.
Tourism inflows increased by 100 per cent to register US$214 million this quarter. As we are opening up the sector, the tourism industry should grow bigger and bigger.
ZTA is the critical bridge between the private sector and policymaking.
Muchanyuka accepted the appointment, saying she was “excited to be starting on this journey.”
The new ZTA CEO was on the board of the Tourism Business Council of Zimbabwe and the Chinhoyi University School of Tourism.
Muchanyuka had a stint as an air hostess for Air Zimbabwe and Swiss Air and also worked as an executive for South African Airways.