Mureza Auto Company

From Pindula
Mureza Auto Company
Type
Service Provider
IndustryAutomotive
HeadquartersJohannsburg, South Africa
Key people
Tatenda Mungofa (CEO)
ProductsCars
Websitehttps://mureza.co.za/

Mureza Auto Company is a car manufacturing company based in South Africa.

Background

Mureza Auto Company is funded by backers in the UAE and has a joint venture with the Iran-based SAIPA Group for platform-sharing and the supply of components. A group of Africans from various countries are driving the project. [1]

Mureza Auto company decided not to open new-car franchised dealerships and says Mureza models will be sold through used-vehicle outlets supported by online selling. [2]

Operations

Mureza will co-operate with smaller component suppliers who are not yet able to handle big production runs and the business they will be channeling to those companiens will help them grow their businesses. Mureza is looking to create up to 1,000 jobs at the Rosslyn plant with production to grow from 10 to 35 cars a day.

Opening Shop In Zimbabwe

In October 2019, it was reported that Mureza Auto Company was opening shop in Zimbabwe at Willovale Motor Industry. The Company said it will open shop in Harare in 2020. [3]

Mureza Cars

The Prim8

The Prim8(pronounced Primate) has the following features [4]

  • 1,5-litre naturally-aspirated petrol engine
  • The vehicle is front-wheel drive
  • Keyless entry
  • A seven-inch touchscreen infotainment system
  • SatNav
  • Rear-view camera
  • Parking sensors
  • Air-conditioning.
  • Electronic stability control,
  • Tyre-pressure monitoring,
  • A powered driver’s seat
  • Two airbags
Mureza Prim8
Mureza Primate

The Tusker

In September 2019, Mureza announced that it was planning on introducing a half tonne truck and a one tonne truck for the local market. [5] The design for the Tusker is on the Mureza Auto Company's website.

Tusker Design


References

  1. Business Live, New budget car brand Mureza to debut in SA Published 19 September 2019, Retrieved 14 September 2019
  2. Business Live, New budget car brand Mureza to debut in SA Published 19 September 2019, Retrieved 14 September 2019
  3. Newsday, Mureza Prim8 eyes local market Published 14 October 2019, Retrieved 14 October 2019]
  4. Newsday, Mureza Prim8 eyes local market Published 14 October 2019, Retrieved 14 October 2019]
  5. IOL, African Brand Mureza also planning a half tonne and one-tonne bakkies, Published 19 September 2019, Retrieved 14 October 2019