Delta to rebrand Scud6 years ago
Beverage manufacturer Delta Corporation has revealed that it’s working on rebranding its Scud sorghum beer. The company revealed that volume of Scud sales had gone down by 5 percent in the previous year while volumes for Chibuku Super had gone up by 9 percent.
Chief executive, Pearson Gowero told shareholders,
Before end of the current financial year, the Group will introduce a new packaging of the scud to a returnable container which is in support of revenue growth strategy.Feedback
He also told shareholders that Chibuku Breweries have also been rationalised to 8 from 15 as the company now look to leverage on the expanded Chibuku Super capacity.
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