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Aura's Pricing Structure Cuts Internet Costs By At Least 50%, Says CEO Dimairho

6 months agoThu, 26 Sep 2024 11:51:04 GMT
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Aura's Pricing Structure Cuts Internet Costs By At Least 50%, Says CEO Dimairho

Aura Group CEO Samuelle Dimairho has said their pricing structure reduces internet data and subscription costs by at least 50% compared to current market rates, reported The Herald.

The Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) recently licensed several companies, including Aura, the state-owned telecommunications firm TelOne, Frampol, Dandemutande, and Paratus, as resellers of Starlink services in Zimbabwe.

Dimairho, whose company was founded in 2008 and has since expanded across the southern African region, said their pricing could enable clients to save up to 65%. 

Speaking at the launch event in Harare, where Aura was recognised as one of the resellers of Starlink by Information Communication Technology, Postal and Courier Services Minister Tatenda Mavetera, Dimairho said:

In some cases, clients can save up to 65%, with bills that previously amounted to US$1,000 potentially dropping to between US$350 and US$500.

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Our pricing structure cuts the cost of internet data and subscriptions by a minimum of 50 per cent. It’s a minimum of 50 per cent when you are comparing what we are selling versus what is on the market currently and what people are paying.

In some instances, you know we enable clients to make even up to 65 per cent savings on existing bills — where they were paying US$1000, they might end up paying between US$350 and US$500.

Aura Group is also distributing the Starlink standard kit (premium) at a retail price including Value Added Tax of US$420 and high-performance kit at US$2 999 while data, inclusive of duty, 40 Gigabyte (GB) of priority plus standard unlimited at US$120, and 1 terabyte (TB) of priority plus standard unlimited at US$175.

Aura said 2TB of priority plus standard unlimited is going for US$340 while additional priority data per GB is pegged at US$0,33. Said Dimairho:

If I were to give you an example, at my home I have a 30 Megabits per second (Mbps) connection and it’s unlimited and I pay US$200 per month.

Now with Starlink, those priority packages you can get speeds of up to 220Mbps and if you have the high-performance kit, you can get up to speeds of 350 Mbps.

I can tell you right now that someone who has a 200 (Mbps) connection with priority in Zimbabwe is not going to pay anything less than US$ 10,000 per month.

Dimairho said that, in partnership with Starlink officials, Aura Group aims to empower underserved communities by improving healthcare services, enhancing food security, expanding access to information, and supporting value addition and beneficiation across various sectors. He said:

Our last-mile internet solutions will deliver speeds of up to 350Mbps through Starlink kits. Additionally, we will offer backhaul services for bulk internet data users, with speeds reaching up to 20Gbps.

While POTRAZ has licensed several firms as resellers of Starlink services in the country, currently, Aura Group and TelOne are the only local companies approved by POTRAZ to resell Starlink devices.

More: Pindula News

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10 Comments

Anonymous · 6 months ago
Kkkk haaaa Zimbos so kaaa nekuinternet kune mahwindi futi ahhhh ko kutenga tega ku starlink kwacho nhai
Steve blomefield · 6 months ago
Zimbabweans have an insane thirst for price GOUGING. Rip them off. Take advantage of them. Exploit them. They don't care. They will finally fail.
tech-guru · 6 months ago
is that pricing nomal $2999😥😳
theLastAntKing · 6 months ago
it's time potraz let companies like econet determine their price structures because now they are fighting a much bigger competitor with latest technology. if I'm to choose econet & starlink let's say their pricing is the same & difference is on speed, I'll go for econet since I'll carry my Internet access wherever I go
Steve blomefield · 6 months ago
Starlink is available in every place in Zimbabwe. Econet is not. Starlink is half price of econet Starlink is however much data you want, econet limits data. Econet 5g dish is 450, starlink 200.econet wake up. Stop price gouging.
Anonymous · 6 months ago
Why would one want to go through a middle man who adds no value but increases the cost. All these resellers you are behaving like mawindi pama buses and kombies. Tikwanirei. Improve your own services.
1
concerned · 6 months ago
l don't wish to Use starlink but the conciquiences are causing me to consider having one for myself due to several reasons even though l know the much slower econet and netone was enough for me 1. Telone instead of improving their delapidated infrastructure and offer us a much cheaper Internet via ADSL they accepted defeat by being distributor of starlink. 2. Econet is the biggest internet provider in Zimbabwe why shouldnt they just make internet cheaper on the go to the existing lines this will make people understand that we don't need a 100mbs internet, plus they won't be any additional expenses like router as long l have my phone. but with they think they can wedge a war by introducing smartbuzz, if you make people buy routers etc they will be forced to go to starlink with higher specs than they can handle, if l were to choose between starlink router and smarter buzz l will flow to start link, but if they make my data on my econet liner much cheaper l will stay on my line 3. SA internet providers invested much on providing better internet they created a competitive amongst themselves even before starlink but here in Zim our best are busy killing the consumers now they are feeling the heat since starlink with better options is now penetrating. take the bull by the horns and fight but they race to be the providers of starlink eish, Dadendemudande had started it's own ADSL country wide but they are now starlink distributors but why
Anonymous · 6 months ago
Ko passport nhai

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