Social Media Specialist

Job Description

DEPARTMENT OF INFORMATION, MARKETING AND PUBLIC RELATIONS

Applications are invited from suitably qualified and experienced candidates to fill in the above mentioned position.

Duties and Responsibilities

• Build and execute social media strategy through competitive research, platform determination, messaging, and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Optimise company pages within each platform to increase the visibility of the company’s social content.
• Designing, implementing and evaluating social media campaigns.
• Creating content strategies and cross-platform reports.
• Continuously improve GSU social media sites by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (academic, non-academic and SRC) to manage reputation, identify key players, and coordinate actions.

Qualifications and Experience

• A good first degree in Journalism, Media, Marketing, Advertising, Communication, Digital Media or related field.
• Five (5) Ordinary Level passes, including English Language and Mathematics.
• Knowledge of digital marketing tools.
• At least two (2) years proven working experience in social media marketing or as a digital media specialist.
• Excellent, writing, editing (photo/video/text), presentation, and communication skills.
• Ability to demonstrate social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design and web development.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organisational ability.

Other

How to Apply

Conditions of Service